For over a decade I've sat across the table from chefs, owners, and operators. Reviewing P&Ls. Building brand strategies. Rebuilding websites. Setting up catering systems where there were none. Shooting Saturday night service. I understand what a kitchen looks like when it's firing, and I understand what it looks like when it isn't. That context doesn't disappear when I pick up a camera.

When COVID hit, my restaurant clients couldn't afford marketing but needed it more than ever. I kept working. It eventually led me into Missouri's cannabis industry, where I spent several years as Director of Marketing at Proper Brands — helping grow the company from a startup to over $100M in revenue, 10+ retail stores, and 160+ wholesale accounts. I built loyalty programs, launched six brands, led a team of ten, and served as the company's lead photographer. It taught me what scale looks like. I bring that thinking back to independent operators every day.

Now I'm fully back where I started. Food and drinks — as a photographer, and as a strategy partner for the people running the businesses I photograph.